Over his long career, Frank Cruz has infiltrated spaces where few Latinos had stepped foot before — namely, media spaces that ignored the diverse and growing Latino population in Los Angeles
President Trump calls Latinos “invaders.” Culture could offer a counter narrative—yet it does not.
“It has always been my drive to penetrate those entities and to be in a position of power so that you can influence those decisions,” Cruz said. He spent 12 years on the board and became its chairman, a position that enabled him to make a difference in programming decisions.One morning while sipping coffee and reading the newspaper, Cruz ran across CBS’ fall lineup. “They picked up all these different dramas ...
“He has the ability to look ahead,” said Gutierrez, “to see what isn’t there that should be there and then finding a way to make it happen or help others make it happen.” But telling his story, he realized, served a historic purpose. And if it could help influence and inspire young Latinos and Latinas to pursue their own dreams and curiosities, then all the more reason to tell it.
For now, he’s busy enough as a board member for the James Irvine Foundation and as a trustee for his alma mater, USC, where he’s served for almost 20 years. “It has been a tough period for me,” he said, referring to the school’s recent scandals.
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