French cinema is having a milestone year with Julia Ducournau’s “Titane” and Audrey Diwan’s “Happening” respectively winning Cannes’ Palme d’Or and V…
French cinema is having a milestone year with Julia Ducournau’s “Titane” and Audrey Diwan’s “Happening” respectively winning Cannes’ Palme d’Or and Venice’s Golden Lion. But away from the awards spotlight, the country’s film and TV groups are at odds with streaming services over how to reform a windowing schedule that will soon expire.
local application of the European Union’s radical Audiovisual Media Services Directive , which sets local content quotas for streamers across EuropeThe talks have hit a snag, however, as free-to-air channels are pushing for a one-month exclusive window on movies they acquire from banners such as Disney. In practical terms, that means streamers would need to temporarily pull a title from their platforms during the month when the movie airs on French TV.
Disney, however, isn’t on the same page. Several sources say the studio is mulling skipping the theatrical release altogether in France and releasing straight on streaming platform Disney Plus in order to avoid being subjected to the local windowing release schedule. Elsewhere, French exhibitors are also protesting against U.S. studios rolling out their movies day and date domestically because it facilitates piracy around the world, including in France where it’s “already rampant,” according to Eric Marti at Comscore France. The executive added that U.S. studios are also imposing strict conditions on French exhibitors when they release their movies.
“France is still an exception because U.S. movies represent less than 50% of theatrical admissions, but we can’t afford to lose Disney’s movies — it would be a loss of 50 million admissions per year,” added the source. The pay-TV group is also opposed to having streaming services access movies 12 months following their cinema releases because it would overlap on their window, which runs for nine months. Canal Plus argues that these platforms are investing too little compared with their own contributions, and should be placed at 15 months rather than 12.
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