The brand celebrated its 10th anniversary during New York Fashion Week with friends including Karlie Kloss, Poppy Delevingne, Martha Hunt, and more.
, Julianne Hough, Brian Atwood, and Nadine Leopold. Isabella Massenet, the daughter of Torstensson’s partner and Net-a-porter founder Natalie Massenet, was stationed behind the DJ booth.
Buckets of red roses — a nod to Valentine’s Day — were stationed on one wall of the room, and large mirrored “Women in Frame” art pieces served as a prime selfie opp on the upper level. But the room’s centerpiece was a silver sculpture, a giant glistening pair of pants rotating within the venue’s pool underneath a disco ball. After the party, the pants were fated for the Frame boutique.
Midway through the party, a troupe of Broadway dancers — clad in Frame jeans and white tank tops — emerged upon the room’s staircase for a performance to “Fame” by Irene Cara, with the refrain of “Fame” in the song changed to “Frame.” The message of the song was clear: You ain’t seen the best of Frame yet.
Natalie Massenet, Karlie Kloss, Kelly Sawyer, Erik Torstensson, Lauren Santo Domingo, Kristina O’Neill, Poppy Delevingne, Renata Zandonadi, Ava Massenet.
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