Frame, the Culver City, Calif., lifestyle brand, has tapped June-Mee Hong as chief revenue officer for Asia, a new post.
“The Asian market is extremely important for our growth, so it was imperative for us to appoint a chief revenue officer for Asia to capitalize on our developing business in the region, predominantly in China and [South] Korea,” Dreyfus said.and good penetration in Europe, so it is obvious that Asia is our third territory to focus and really invest in,” he added. “The Asian customer is a large part of our U.S.
domestic business, our aesthetic fits perfectly, and I am personally always so impressed when I speak with our Asian customers and hear their feedback on our collections and products. We have already seen great success at Tmall since our launch in 2020 and we have a strong performance with our existing partners. All of these are positive indicators for further successful growth in Asia.
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