Three days before the SuperBowl kicked off, Roku users received an unexpected and unwelcome email from the company, informing them that standalone apps from Fox, the broadcaster of the big game, were being removed from its devices
Three days before the Super Bowl kicked off, Roku users received an unexpected and unwelcome email from the company, informing them that standalone apps from Fox, the broadcaster of the big game, were being removed from its devices.
“Tell Roku hands off your device, and to put you ahead of their business interests,” Sean Hannity tweeted Friday. “The dispute could open a new front in the business dynamics [between] content and platform providers, and we’re not surprised by the attempt to leverage the … Super Bowl broadcast for maximum leverage,” CFRA Research analyst Tuna Amobi tellsUnlike the disputes that have annoyed pay-TV customers for years, the new streaming disputes aren’t about carriage fees.
Both sides have some leverage. Fox has arguably the biggest rights in all of video: the Super Bowl, as well as popular programming from Fox News, and shows likeBut Roku has unmatched scale in streaming video. According to new data from the online video analytics firm Conviva released Feb. 4, Roku now accounts for 23 percent of all time spent streaming, including a 43 percent share of connected TV viewing time. Amazon’s Fire TV was second with an 18 percent share.
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