Fox says it is already talking to NASCAR about racing on Easter again in 2023. The race was the most-viewed among 18-to-49 year old viewers since the Daytona 500 in February.
Drivers compete during the NASCAR Cup Series Food City Dirt Race at Bristol Motor Speedway on April 17, 2022.
It was Fox that had asked NASCAR to use its traditional off weekend to chase a primetime holiday audience. Based on Sunday night's numbers, Fox wants Easter in its scheduling conversations. Drivers compete during the NASCAR Cup Series Food City Dirt Race at Bristol Motor Speedway on April 17, 2022. The race was the most-viewed among the 18-to-49 demographic since the Daytona 500 in February.
Wanger didn't need to consult a calendar to discuss NASCAR returning to primetime Fox next Easter. He knows the holiday falls on April 9, 2023, which he said is known to television programmers as "Masters Sunday." Drivers compete during the NASCAR Cup Series Food City Dirt Race at Bristol Motor Speedway on April 17, 2022. Television ratings have been strong through the first eight races of the season, the first of NASCAR's new Next Gen racecar. The car debuted in the made-for-Fox exhibition Clash at the Los Angeles Coliseum in February, a season kickoff that featured a "halftime" with a concert by Ice Cube.
Wanger said NASCAR set the tone for the successful start to this season in 2020 when it was one of the first professional sports leagues to resume competition at the start of the pandemic. NASCAR was holding events two months after the national shutdown and was the first league to complete its entire season.
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