Last year, Fox’s in-person Upfront event at the Skylight venue in New York surprised ad buyers with a largely pre-recorded video led by then-boss Charlie Collier. This year, the network is promising a new format, new venue and a live stage presentation
’s in-person Upfront event at the Skylight venue in New York surprised ad buyers with a largely pre-recorded video led by then-boss Charlie Collier., but is promising a new format, new venue and a live stage presentation.
It will join the likes of NBCUniversal, which is also holding its event on May 15, Disney, which is holding its event on Tuesday May 16, and newcomer Netflix, which is getting in on the action after it entered the ad business for the first time on Wednesday May 17, alongside Warner Bros. Discovery. It will not, however, be joined by CBS, whose parent company Paramount is plotting a separate plan.
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