Fox Corporation said breaking news coverage of the impeachment hearings for president Donald Trump was part of the reason its cable ad revenue fell 5% in its second quarter.
Fox Corporation said breaking news coverage of the impeachment hearings for president Donald Trump was part of the reason cable ad revenue fell 5% in its second quarter.Lachlan Murdoch, chief executive officer of Fox Corp., arrives ahead of the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Tuesday, July 9, 2019.
The preemptions refers to the practice of sticking with news coverage while covering breaking news, instead of going to scheduled ad breaks. "This includes using the innovative use of sort of squeezing back advertising and having sort of a split screen ... sort of experience where you can cover some of the breaking news while also showing that the ad or the ad break," he said. "So we are gathering as much of that revenue as possible."
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