Fox Corporation has been among the most proactive media companies in scaling back events in the face of rapidly growing coronavirus epidemic. Earlier this week, the company’s Fox News network…
Now I have learned that Fox Corp.’s broadcast networkwill no longer be hosting program development presentations in a precautionary effort to keep employees, client and agency partners safe from the pathogen. I hear the company also canceled an affiliate board dinner that was to take place during the NAB Show in Vegas, slated for April 18-22.
Program Development meetings are important pre-upfront events for the broadcast networks. The presentations give advertisers and their agencies an early look at the networks’ pilots that are in consideration for the next season’s slate. I hear Fox Entertainment, running high on the ratings success of shows likewas scheduled to hold presentations in New York, Chicago, Detroit and Los Angeles during the last week of March.
Meanwhile, none of the May 2020 broadcast upfront presentations have been impacted so far. Set to take place May 11-14, the glitzy events showcase the nets’ fall schedules and new shows while wining and dining ad buyers ahead of the upfront market where the broadcasters sell the bulk of their advertising for the following season.
All networks presenting in May are currently proceeding with their plans, which could change as we get near depending on the progress in trying to contain the coronavirus epidemic. The NAB Show may be faced with tough decisions soon. A major part of the business conducted there includes local stations buying new equipment. That may be hampered as some of the top equipment exhibitors come from China and Japan, countries that have been grappling with the impact from the COVID-19, imposing travel restrictions among other measures to limit the outbreak. Additionally, most networks hold affiliate meetings/dinners during the confab which could be canceled.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Fox, Others Pull Out Of Major Media Conference On Coronavirus FearsFox Corp. said it will be skipping the Morgan Stanley Technology, Media & Telecom Conference where Lachlan Murdoch was scheduled to present Wednesday. It said the decision “was made out of an a…
Read more »
Fox-Owned Animation Studio Bento Box Makes Key HiresBrooke Keesling will lead talent development and Caitlin Winiarski will oversee creative development at the studio behind 'Bob's Burgers.'
Read more »
Super Tuesday Proves A Winner For NBC; Declining ‘Empire’ Return Delivers Night For FoxSuper Tuesday proved a very good night for Joe Biden, but the return of Empire (0.6 rating in the adults 18-49 demographic) for the second part of its final season helped Fox win night’s prim…
Read more »
Joe Biden not so 'sleepy' when Fox News plays it straight on Super TuesdayFox breaks away from partisan rancor during primary coverage.
Read more »