Parents are concerned about how Fort Worth ISD notifies families about school safety issues after a shooting at David K. Sellars & bomb threat at McLean Middle School
early Wednesday morning marked the second time in as many days that Fort Worth Independent School District officials have had to notify parents of a possible threat on one of the district’s campuses.
“As superintendents and principals, you not only have to be strategic school crisis leaders… but you also have to be a strategic communicator about school safety,” said Ken Trump, a Cleveland-based school safety consultant., which is a Fort Worth ISD campus but located in the Forest Hill city limits. They found a woman suffering from gunshot wounds in the school’s back parking lot.
A day before the shooting, school officials at McLean Middle School notified parents of a threat made against the school. Parents received the notification at about 6 a.m. Tuesday, saying that police were investigating the threat and that school officials had stepped up security for the day.
The principal responded to the concerned parent via email, “I’m sorry. I send out what the communication team tells me to send.” The parent said that this wasn’t the first time that the principal and vice principals at McLean failed to notify parents about details of threats. Trump, who recently completed a doctoral dissertation on crisis communications in school settings, said his research has shown him that school leaders are almost uniformly bad at communicating with parents in emergencies. Many told him during interviews that they didn’t know what to say or when to say it in volatile situations.
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