Former NBA player BaronDavis says following the SECGov’s crackdown on celebrity-endorsed projects, celebrities jumping into crypto are more likely to focus on their core fans with projects that provide real utility and rewards. _franvela reports
He told CoinDesk TV’s “First Mover” on Thursday that celebrities are now likely to focus on projects that can give users real utility and rewards.
“Going forward, you're gonna see more creative projects out of celebrities and athletes bringing you directly to their fanbase, to their ecosystem,” he said. Davis, a serial entrepreneur who spent 13 years playing for seven teams in the NBA, is turning to blockchain technology as he creates his own-based platform called SLiC Images, which will manage digital copyrights and databases for sports photographers.
The project, which is still under development, will live on non-fungible-token platform Mintbase. By using blockchain technology, the platform is “building out a core database and a publishing back end that allows these photographers to be able to license their photos” on social-media websites and in magazines, Davis said.
A lack of education and attention to detail may in part be why some celebrities fell short of finding their place in crypto in the past, Davis said. Last October, reality television star Kim Kardashian
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