Michael Klassen is giving back in a rather unique way. The former CFL player has launched an unconventional scholarship contest through his company, strEATS, a Calgary-based restaurant chain.
The former CFL player has launched an unconventional scholarship contest through his company, strEATS, a Calgary-based restaurant chain. The promotion, dubbed,"strEAT Cred," is offering entrants a chance to win a $5,000 prize.
The event is open to those students pursuing a post-secondary education in Canada — excluding Quebec as strEATs doesn't yet have restaurants in the province. Entrants provide video submissions regarding why they feel they should receive the top prize. The more creative the message, the better. The contest is in its second phase with the number of eligible submissions having been reduced to 20. The top-15 were based upon votes, with the final five being random selections.
Klassen said the scholarship was something strEATS had worked on for over a year. Initially, the thought was to launch it last spring before the decision was made to do so when students were heading back to school. Klassen, 32, began working with strEATS in 2017 and opened his own location in April 2020 after the COVID-19 pandemic had hit Canada. To date, strEATS has establishments in B.C., Alberta, Saskatchewan, Winnipeg and Ontario that specialize in street-style food like tacos, rice bowls, fish and chips and poutine.
"Now, it's busy all day, every day but it's a different kind of grind. You're not necessarily getting beat up on a daily basis, but I'd say there's just as much stress, a bit more anxiety as well with projects coming up.
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