Jon Erlichman, a long-time news anchor who departed BNN on Sept. 30, plans to shift his investing news to a broader audience across multiple social-media platforms
Jon Erlichman , Host of Ticker Take and Stephanie Wolfe, chief marketing officer of Global X Investments Canada Inc., together at the company's Toronto office on Oct. 7.Asset manager Global X Investments Canada Inc. is partnering with former BNN Bloomberg news anchor Jon Erlichman to launch a financial literacy YouTube channel that will help boost the company’s access to do-it-yourself investors.
Today, there are more than 12 million trading accounts in Canada, with 1.7 million new accounts opened in 2023. “Canadians are increasingly turning online for personal finance insights, and we want to meet them there,” Ms. Wolfe said. “This is a pivotal moment to bridge the gap between traditional financial institutions and retail investors, leveraging the power of social media to deliver real value, in a responsible manner, where it matters most.”
Global X chief executive Rohit Mehta said DIY investors already account for a third of ETF sales at the company, but he wants to ensure he keeps those investors. The remaining sales, he says, are split evenly between institutional clients and financial advisers.
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