Tim Armstrong has a plan to help small businesses bypass big tech platforms like Google and Amazon
don't necessarily share all of their data about how a brand's advertising is working on those platforms with consumers.to invest in direct-to-consumer product companiesThe idea is to help smaller direct-to-consumer retailers get around tech platforms, and instead let them gather data on their customers directly.
"Data is really the oil of the economy for these companies, and if those platforms don't allow you to have that data you're basically one step removed from your customer, one step removed from understanding how to run your business properly. Our model is to basically give you those things, our privacy policy is built for that. So we think it will be a different model."
Unbox will host events for direct-to-consumer product launches and deals in the Midwest in September and in New York in November.
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