TAPPED OUT: Former exec comes clean about Bud Light's partnership with transgender activist.
and backlash the company has received but declined to say if he would allow the partnership to happen again, in hindsight.
Frericks on Monday told "Claman Countdown" guest host Cheryl Casone that Whitworth should have knocked the question "out of the park." "‘We wouldn't do this again 'cause we've lost billions of dollars of market cap. Our brands are down almost 30%, and all of a sudden, we're putting a lot of our suppliers at risk, and they're laying off hundreds of people from jobs at some of their suppliers.
"[Bud Light] was the largest brand in the U.S. because it was remarkably apolitical. It was always about sports, it was always about music, it was about bringing people together. That's why it was a mistake that they did this campaign in the first place because they were unable to come out," he said. "This campaign was a mistake. Anheuser-Busch will not be doing campaigns like this moving forward. We'll get back to the things that bring everybody together.
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