Every grocery store should be like Stew Leonard’s
Despite the scandal, Stew’s lovers remained fiercely loyal, allowing the company to grow. In 1992, Leonard Jr.’s brother Tommy opened the second store in Danbury, Connecticut, which was followed by a location in Yonkers, New York in 1999. The family debuted in Newington, Connecticut in 2007, Farmingdale, New York in 2016, and East Meadow, New York in 2017.
Turn right to begin your loop through the store and you’ll hit the expansive display of homemade carbohydrates that is Bethy’s Bakery. Upon returning from working at a bakery in France, Leonard Jr.’s sister Beth established her eponymous bakery, where she began to bake fresh butter croissants in the store. Now, her team of bakers fires up the ovens at 3 a.m. each morning to turn out fresh chocolate chip cookies, apple cider doughnuts, bagels, macarons, and more.
To further please the shopper, there are samples of Bethy’s baked goods, produce, dips, and more peppered throughout the store for tasting. In true Stew’s fashion, samples don’t come sans spectacle. Leonard Jr. is proud of a method he calls “show and sell.”
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