She's got more than 130,000 followers on Instagram, where she posts photos of her globe-trotting adventures. Her makeup is always impeccable, her clothes look straight off the runway.
She's got more than 130,000 followers on Instagram, where she posts photos of her globe-trotting adventures. Her makeup is always impeccable, her clothes look straight off the runway. She sings, dances and models – and none of it is real.
That includes raking in profits for the company in the multibillion-dollar advertising and entertainment worlds. Rozy followed her back, sometimes commenting on her posts, and a virtual friendship blossomed – one that has endured even after Lee found out the truth.I felt comfortable with her – so I don't think of her as an AI but a real friend," Lee said.A profitable business
Lotte expects similar profits this year from Lucy, who has brought in advertising offers from financial and construction companies, according to Lee Bo-hyun, the director of Lotte Home Shopping's media business division. But there's one major difference, according to Lee Eun-hee, a professor at Inha University's Department of Consumer Science: virtual influencers in other countries tend to reflect a diversity of ethnic backgrounds and beauty ideals.
Lotte representative Lee Bo-hyun said they had tried to make Lucy more than just a "pretty image" by crafting an elaborate backstory and personality. She studied industrial design, and works in car design. She posts about her job and interests, such as her love for animals and kimbap – rice rolls wrapped in seaweed.
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