The brand says it hopes the process will allow it to “ get back to doing what we do best.”
The brand confirmed the news overnight, saying that it will entirely cease operations in 40 countries, including Canada, and will shutter 350 stores in total worldwide, 178 of which are in the US, reportsAs for what has prompted the move, Linda Chang, the executive vice president of Forever 21, told the site, “The retail industry is obviously changing – there has been a softening of mall traffic and sales are shifting more to online.
for using her likeness in an advertising campaign after negotiations with the singer fell through. As part of the $10 million lawsuit, Grande is seeking damages for copyright and trademark infringement, false endorsement and violating her right of publicity. The brand was started in the 1980s by Do Won and Jin Sook Chang . Linda, the pair’s daughter, reiterated that the Chapter 11 filing isn’t the end for the company. “What we’re hoping to do with this process,” she said, “is just to simplify things so we can get back to doing what we do best.” Chang also praised her parents for their work in creating the business. “My parents built an amazing brand.
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