Ford Europe is pinning its long-term future on an all-electric policy as it cuts capacity and jobs while ending production of traditional high-volume, small margin vehicles.
This all a far cry from its position at the turn of the century, when Ford Europe was one of the big 6 automotive manufacturers in Europe, which also included Volkswagen, Renault, GM Europe’s Opel/Vauxhall, now sold out to Stellantis, Peugeot-Citroen and Fiat .
Inovev said two new electric models will be made in Cologne, based on VW technology, totalling 200,000 by 2026. More new electric models later will be based on Ford technology.“Ford of Europe wants to become a 100% electric manufacturer by 2030 and we expect it to produce 615,000 vehicles in 2030, compared with 912,000 in 2022,” Inovev said in a report.
This doesn’t seem to bother Ford. In fact the reverse seems to be the case as it plans to exploit what it called its new marketing slogan “Adventurous Spirit, which it says stands for the American values of freedom, outdoors and adventure. “It seems the company is undergoing strategic transitions for their European business, and we expect more clarity from the upcoming earnings call. Ford targets to become all-electric for their passenger car lineup in Europe by 2030 and two thirds of commercial van sales to be all-electric or PHEV by the same date,” UBS said in a report.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
India asks utilities to not retire coal-fired power plants till 2030 - noticeIndia has asked utilities to not retire coal-fired power plants till 2030 due to a surge in electricity demand, according to a federal power ministry notice reviewed by Reuters, just over two years after committing to eventually phase down use of the fuel.
Read more »
China Tipped To Overtake Japan As World's Largest Car Exporter | CarscoopsChina Tipped To Overtake Japan As World's Largest Car Exporter | Carscoops carscoops
Read more »
EU Could End Reliance On Chinese Battery Supply Chain By 2030 Says T&ETransport & Environment says the EU's battery supply chain could be free of Chinese domination by the end of this decade.
Read more »
Unique Ford Ka Quattro Has Rally-Inspired Looks And Audi S3 Underpinnings | CarscoopsUnique Ford Ka Quattro Has Rally-Inspired Looks And Audi S3 Underpinnings | Carscoops carscoops
Read more »
Ford’s slashing Mustang Mach-E prices in latest volley in EV price warsFord said it wants to stay competitive in the marketplace.
Read more »