It’s the holiday trilogy\u003B Black Friday followed by Cyber Monday. And now Giving Tuesday, taking place Nov. 29. The three do officially kick off the season, but…
What is this special day? It’s actually a worldwide campaign that started ten years ago and today, encompasses more than 85 countries worldwide, with the simple messaging that, if we can all just give a bit, many will get a lot. And the giver will get the most in terms of joy during the holiday season.As the Canadian national soccer teams head to their respective FIFA World Cups, Derek Van Diest is on the scene to cover all the action.
“In a recent Ipsos poll conducted by CanadaHelps, 22% of Canadians said they plan to access charitable services to meet essential needs like food and shelter in the next six months, up from 14% in January,” said Jane Ricciardelli, acting CEO of CanadaHelps, co-founders of GivingTuesday Canada, in a recent media release. “At the same time, 20% of Canadians said they expect to reduce their charitable donations this year, creating a perfect storm of increasing needs and declining resources.
And there are so many charities in need: research shows organizations that support vulnerable Canadians, including the hungry, the homeless, people with disabilities, and the elderly, are at a crisis point when it comes to donations. Food Banks in particular have been hard hit, with word that people who used to donate now need the services of food banks themselves.
According to research from the Food Banks of Canada , food bank visits have increased by 35% since 2019, with 1.46 million visits to food banks in March 2022 alone. “With the cost of food, rent, gas, and other essentials at a 30-year high, families across Canada are struggling,” notes the organization’s website. “Food banks are being stretched to their limits — just as families need them more than ever.
Eating healthy is coming with a bigger price tag: Essentials like pasta, flour, cooking oil and cereal are seeing increases of between 25-30% more. A small shopping list of food essentials would cost around $39.85 – now that same list, according to Food Banks Canada, costs $50.83.Food Banks of Canada joins an ever growing line-up of organizations in need of assistance – and many are getting creative in doing so.
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