Five million people signed up for a chance to buy the eagerly awaited Air Jordan 1 by Dior.
Five million people – roughly the population of Ireland or New Zealand – registered for a chance to buy the limited-edition Air Jordan 1 OG Dior sneakers, Pietro Beccari, president and chief executive officer of Christian Dior Couture, told WWD.
That left 8,000 pairs for the rest of the world, and Beccari said Dior collected the names of willing buyers in the span of about nine hours.
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