Our staffers answer why the surprise-album model seems to benefit Eminem & more questions about MusicToBeMurderedBy below
Eminem performs onstage during the 2018 iHeartRadio Music Awards which broadcasted live on TBS, TNT, and truTV at The Forum on March 11, 2018 in Inglewood, Calif.came out of nowhere on a late Thursday night to drop an album of entirely new material on unsuspecting fans -- and for the second time, he's done major numbers in the process. to the top spot on the Billboard 200 this week, with an impressive first-week tally of 279,000 equivalent album units.
What, if anything, is Eminem still doing so well this deep in his career? And what about some of the other interesting chart debuts he fended off the No. 1 spot this week? Music to Be Murdered By appeared late on a Thursday night with virtually no advance warning, and posted a resounding first-week performance. Why does the surprise-album model seem to benefit Eminem so much?: Eminem has largely built his reputation on the idea that he doesn’t play by the rules, so why should he follow the traditional album release format? It’s worth noting that of Em’s 22 career top 10 hits on the Hot 100, only five have come after 2013 .
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