Five brands - Bulgari, Damiani, ID Genève, Philipp Plein & SpaceOne - debuted new watches in Geneva while Watches and Wonders 2024 occurred nearby.
” group exhibition, which featured around 50 brands, while the Académie Horlogère des Créateurs Indépendants showcased 20 signatures under the Masters of Horology banner including Philippe Dufour, Kari Voutilainen and Louis Vuitton Watch Prize inaugural winner
Conceived as an homage to the passing of seasons, four new limited-edition Serpenti watches were reimagined with colored marquetry dials of green aventurine, tiger’s eye, and white and pink mother-of-pearl. The snake head-shaped case is crowned by a row of diamonds on each side.“I aim to integrate the various forces at play, to restore the unity of architecture with nature,” Ando said in a statement provided by Bulgari.
Using a patented nanoengraving technology usually used for bank notes and government-issued IDs resulted in unique holographic dials. But rather than just ensuring traceability and authenticity without CO2 emissions — no cloud-powered data storage here — the designs inspired by the four elements and humanity are a reminder of our place within a living ecosystem that needs to be preserved at all costs.
“Last year this was a small experiment, which played very well for us,” the designer and entrepreneur said. “We are really competing with other big brand names, which have a lot of history and tradition. And of course, we are this industry….Selling such a luxury item, you need to talk a lot, you need to explain a lot, you need to educate a lot, yourself and your people,” he said, adding that the new category has brought in customers unfamiliar with the brand’s fashion proposition.
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