Next Level Burger is 100 percent plant-based.
A former Starbucks near the University of Denver, just a block away from the first Chipotle location, has been transformed into the new flagship location of the 100 percent vegan burger concept Next Level Burger.
The brand from the husband-and-wife team of Matt and Cierra de Gruyter technically got its start in Oregon in 2014, but its roots are in Denver, where the de Gruyters met while attending Metropolitan State University of Denver."It was kind of circular to come back to Denver," says Matt, who had planned to attend law school at the University of Denver before finding out that Cierra was expecting their son"about ten years ahead of schedule," he jokes.
And this is only the start of what Matt hopes will become a much larger footprint in the area."We'd like to build somewhere between three and five in the market," he says.Molly MartinThe number of options. The digital board at the ordering counter is so packed with choices, it's a bit overwhelming. There are four categories of burgers: classics, chicken, artisan and pub-style burgers.
"Our goal from the beginning was not to build a vegan concept," Matt explains."It happens to be plant-based, but we didn't want to just preach to the choir. As much as we love feeding vegans, at the end of the day, we wanted to drive impact by reaching people that weren't vegan."As a non-vegan, traditional burger lover, I was relatively pleased with the two burgers I tried.
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