Financial incentives, barges and ‘WOOO’: Inspiration for rethinking the corporate model

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Financial incentives, barges and ‘WOOO’: Inspiration for rethinking the corporate model
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Canadian advertising agency Rethink want to rethink the predominant corporate model that profit comes before people and product

Rethink is a Canadian advertising agency created in 1999 to take a new approach to marketing – breaking down the silos of traditional firms for an integrated approach and also wanting to rethink the predominant corporate model that profit comes before people and product. They approach those three Ps in this order: People, product and profit.

Shared learning: If you want people to learn, have them teach. If someone has special wisdom, invite them to share with others over lunch. Record it for posterity. Every time someone goes to a conference, arrange a Lunch ‘n Learn afterward. Unskippables: Not all meetings are a waste of time. Identify the key ones and make them unskippable. Back that up by holding time in people’s calendars for the meeting and making it clear they are to be present.

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