The actor/director announced his partnership with beverage company Taika in a humorous new ad campaign.
For clarity, Taika is the brainchild of Kal Freese and Michael Sharon, who cofounded the ready-to-drink beverage brand in 2020. The name means “magic” in Finnish, something Waititi learned after starting a Facebook group to find all the other Taikas in the world. Spoiler: It ended up being him and 36 Finnish women.
Taika Waititi is the new chief creative officer of Taika, an award-winning functional beverage brand.-based brand a few years back when someone texted him a photo of the can in the supermarket with his name and a phone number printed on it. “At first, I thought it was a joke, that someone might Photoshopped it or something,” he says. “Then a couple of other people did the same thing, so I started following them [Taika] on Instagram.
Today, the company’s product line ranges from sugar-free coffees to matcha lattes made with functional, plant-based ingredients such as mushrooms and ashwagandha that reduce stress, boost brain health, and help you focus. Essentially, you get all the benefits of consuming something that’s caffeinated but without any of the jitters. and physical performance,” explains Freese.
Of course, this means he’ll also be lending his creative eye to Taika, starting with a hilarious ad campaign you can check out below:
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