Film critics are 'filled with dread' over having to return to theaters and screening rooms, especially if face coverings are not being required.
And masks might not be the only deal breaker for consumers and critics. Even after AMC altered its policy, that did not seem to assuage the critics CNBC's spoke with on Friday. There was the concern that movie theaters would not be able to enforce their mask policies once the house lights go down.
"It's gross," a Los Angeles-based critic and editor with 8 years of experience in the industry said. "No one is happy about it. Certainly not film critics." "The lack of consensus about guidance and information and the best way to be safe, it doesn't fill me with a lot of confidence," a New York-based critic with 15 years of experience in the industry said. "It seems like everyone is allowed to keep their own rules."
Film reviews are an essential part of a film studio's marketing, as positive reviews can drive up ticket sales and consumer interest. Often studios will utilize snippets from reviews in commercials and posters, touting favorable critiques.
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