Figma is rolling out an AI upgraded design platform for free as its CEO Dylan Field says it’s unclear how many users want AI, and how good the tech is.
At the Aspen Ideas Festival this week, OpenAI CEO Sam Altman said he doesn't think of AI in terms of a"race."
"We're gonna eat the cost for 2024, because we don't know how people are going to use the features yet. We don't know how many of you will care, we don't know how good they get," Field said in an interview with CNBC's Deirdre Bosa on Thursday speaking from the company's Config conference."Watch what the usage is in the beta, see what the costs are, and then you can go from there in terms of figuring out where pricing should be.
"It definitely feels like a race to me," Field said, referencing the AI model industry, whose customers include web companies rapidly adopting AI features. Adoption of the most consumer-desired AI features to beat out similar companies for market share may also be a race, he said. Figma is feeling the AI heat.
Figma's UI3 incorporates various generative AI features to streamline and standardize creative processes from page and app ideation through execution. Typing in directives for a page can generate aesthetics and prompt design ideas. It also streamlined design for Figjam, its original AI-powered workspace that generates agendas and allows for web design teamwork. A new product called"Figma Slides" is a potential competitor to Google Slides and Canva.
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