The words BlackFriday used to conjure images of frenzied shoppers packed into stores, parking lot fights and tents lined up with crowds of people. But the traditional kickoff to holiday shopping season now looks starkly different. Do you miss it?
about holiday shopping of more than 1,000 consumers published this year highlights the decline of the Black Friday"experience." It found that just 32% of people said they will shop in-person on Black Friday – a decrease from 35% in 2021 – while more than 80% of consumers said they will shop during Cyber Week 2022.
Spending for the mostly-online event is expected to fall amid record-high inflation, but physical retailers could see a boost, according to the survey. Even so, nearly half of consumers said shopping malls will be important for their 2022 holiday shopping needs. Of the retail locations respondents reported they’ll visit in-person on Black Friday, 62% said Walmart, 58% said Target and 34% said shopping malls.
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