FIFA Women’s World Cup and World Series Game 7 helped Fox Sports deliver massive digital audience in 2019
Fox Sports hit digital milestones last year as the exclusive social media programming it built around major sporting events such as the FIFA Women’s World Cup France and the World Series Game 7 to grabbed the attention of online audiences.
“Amplifying television rights — that now extend into the digital sphere — amplifying our talent and creating bespoke digital original content that works well on these platforms — that’s been a recipe for success,” said David Katz, Fox Sports’ head of digital. Fox hosted original post-game shows on Twitter during the 2019 Women’s World Cup Soccer competition in France, which allowed fans to pose questions to Fox analysts and digital hosts . Digital audiences couldn’t get enough, streaming 539 million minutes — a gain of 743% from the previous Women’s World Cup competition in 2015.
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