Explore the fascinating world of marketing where TV and movie characters endorse real products. From Walter White's unexpected appearance in an E-surance commercial to Sarah Jessica Parker's Carrie Bradshaw switching from a Cosmopolitan to a Stella Artois, these examples showcase the creative and sometimes humorous ways brands leverage popular characters to connect with audiences.
Sometimes TV and movie characters endorse products. Not the actors themselves, but the characters they portray. Sometimes it\u2019s funny, and sometimes it bends the time/space continuum. This image released by AMC shows Walter White, played by Bryan Cranston, wearing a Bollman 1940\u2019s pork pie hat in a scene from the second season of 'Breaking Bad.' Cranston was nominated for a Golden Globe for best actor in a drama series for his role in the series on Thursday, Dec. 12, 2013.
The 71st annual Golden Globes will air on Sunday, Jan. 12. (AP Photo/AMC, Ursula Coyote) (Ursula Coyote/AMC/Associated Press), it\u2019s about a quiet chemistry teacher named Walter White. He discovers he has terminal cancer, so he teams up with a drug-dealing student to begin manufacturing and selling meth to secure his family\u2019s financial future. Over the course of the series, the soft-spoken Walter White turns into a vicious drug lord. As show creator Vince Gilligan once said, Walter White goes from Mr. Chips to Scarface. So it was interesting that E-surance chose to create a 2015 Super Bowl commercial using the meth-dealing Walter White character. The commercial takes place in a pharmacy, where a woman asks for her prescription, and instead of her regular pharmacist, a menacing Walter White pops up – in his full yellow, meth-making outfit. The commercial plays on the shock factor of seeing Walter White in such an unexpected setting, highlighting the unpredictable nature of insurance.Another example is Sarah Jessica Parker, who is best known for her role as Carrie Bradshaw in the TV show 'Sex and the City.' Bradshaw's favourite drink in the TV show was a Cosmopolitan. But when she sits down in her favourite fancy restaurant, she orders something different. No one there can believe their ears – the restaurant screeches to a halt. Carrie Bradshaw is actually having a Stella Artois. Then there\u2019s Jeff Bridges, best known for his role as The Dude in the film 'The Big Lebowski.' In the film, The Dude's favourite drink is a White Russian – but not tonight. Again – everyone in the restaurant stops dead – as nobody can believe that The Dude has ordered a beer. Specifically, a Stella Artois or 'Ar-toe.' The campaign was titled 'Change Up the Usual' – the strategy was to convince people to change up their usual beverage order – and have a Stella Artois instead.The world of marketing often asks actors to stay in character. That\u2019s when commercials are created where actors are asked to endorse products, not as themselves, but as their movie or TV character. Sometimes, staying in character makes sense for the product. Often times, it\u2019s tongue-in-cheek. And sometimes, it bends the time/space continuum
MARKETING ACTORS CHARACTERS COMMERCIALS STELLA ARTOIS BREAKING BAD SEX AND THE CITY THE BIG LEBOWSKI
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Unraveling Fictional Mysteries: From Jurassic Park to The JokerThis article explores various intriguing theories and connections within popular fictional universes. It delves into the likelihood of dinosaur DNA surviving millions of years in Jurassic Park, analyzes John Hammond's past deceptions, and examines the parallels between seemingly unrelated scenes in Disney's Ratatouille. Furthermore, it scrutinizes the ambiguous backstory of the Joker in Christopher Nolan's film, proposing a possible interpretation of his military training and manipulative tactics.
Read more »
Smile 2's Fictional TikTok Star Blurs Reality and Fiction for Marketing CampaignParamount Pictures' marketing campaign for Smile 2 utilizes a fictional TikTok page named Skye Riley Nation, featuring a character played by Naomi Scott. The page, crafted to resemble a pop star's profile, attracts new audiences and engages those who are aware of the campaign's secret.
Read more »
What Will Happen To Iconic TV & Movie Couples in 2024?boredpanda asks readers to share their predictions about the future of famous fictional couples.
Read more »
New Course at U. Colorado Boulder to Explore Feminism Through Disney Female Characters“[e]xamines the construction of gender, race, class, sexual orientation and disability in a selection of Disney’s animated films”
Read more »
Pups At Shelter Show Wholesomely Different Characters As They Get To Pick Their Own Christmas GiftsChattanooga stray dogs residing at the Humane Education Society had Christmas come early to them as they got to pick their own presents donated by the kindhearted locals.
Read more »
Meta's AI Characters: The Future of Social Media or the End?Meta, Facebook's parent company, is developing AI-powered characters to exist alongside real users on platforms like Facebook and Instagram. While this could offer new ways to connect, experts warn it might signal the demise of traditional social media.
Read more »