FIBA and leading Philippine mobile services provider Smart Communications, Inc. (Smart), have renewed their Global Partnership until after the FIBA
The four-year extension comes off the back of the excellent cooperation between both parties, as well as Smart’s stellar promotional work for the FIBA Basketball World Cup 2023.
To further drum up excitement for the world’s biggest basketball tournament, Smart also unveiled a 400-square meter 3D Billboard at Bonifacio High Street Crosswalk as well as launched an interactive billboard with augmented reality integration along EDSA that showed larger-than-life digital versions of players dunking on an actual rim installed on the billboard.
Smart will enjoy graphic integration on the live stream of official draws of FIBA competitions as well as youth competitions, in addition to being the presenting partner of the FIBA ‘Power Rankings’.
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