*runs to TikTok*
Five years ago, Rihanna launched the beauty brand with the ethos of “Beauty for All.” The initial launch was met with adoration and praise for its diverse and extensive range of shades. Everyone could find their perfect shade match, which for many beauty lovers was a very rare feeling.
"I made Fenty Beauty for everyone. You don't even understand how happy it makes me when I hear stories from the past five years about people finally finding their perfect shade match and seeing how much fun they are having expressing themselves with color. I'm so excited to give our Fenty Fam the chance to be in a campaign — I want to see those Fenty Faces,” Rihanna said about Fenty's TikTok competition in a press release.
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