Fendi AW20 looks to a dystopian future. See more here:
Ooh, baby, it’s cold outside ... Hold on a minute. It’s July 2021 and it is freezing. Winter is coming, but it’s bringing tropical sunshine with it. Welcome to the future, a world where temperatures have soared , ice caps have become molten and natural weather patterns and seasons have been thrown into disarray.
The theatrically techy moment was the first photochromic menswear moment on a European runway. Fendi collaborated with Japanese label, Anrealage, whose designer Kunihiko Morinaga was the first to use UV colour-altering fabric technology back in 2013. But that was just one bit of a show that was all about the confusing times we live in.
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