Threads users will soon get a website that they can visit the platform on; rich links previews for Threads now on iMessage.
reveals that the executive is either whistling past the graveyard or is sincerely pleased with how things are going at Threads. More importantly, he says that the much-demanded Threads website and search will be coming in"the next few weeks.", Apple is doing its best to make Threads users feel right at home by showing rich post link previews in iMessage just as it does for Twitter and Mastodon.
This means that when an iMessage user shares a Threads post, the chat bubble will show text from the post inline along with the avatar and username of the author. Since Apple has to include Threads in its whitelist of providers to support rich post links, the tech giant does consider Threads to be a legitimate competitor to X and Mastodon.Still, there is no @Apple account setup yet in Threads although there are profiles for Apple Music and Apple News; neither one has yet to put up a post.
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