Ira “Bob” Born helped mechanize the process that allows the family-run company to create 2 billion of the marshmallow treats a year.
It is the 10th-largest candy company in the United States,Mr. Born became president of Just Born Quality Confections in 1959, a position he held for more than 30 years before retiring. The company was founded in Brooklyn in 1923 by his candy-maker father, Sam, who had emigrated from Russia. The firm later relocated to Bethlehem.In 1953, the company acquired the Rodda Candy Co. of Lancaster, Pa., known for its jelly bean technology and its smaller line of marshmallow products.
“There was nobody doing that kind of thing,” Ross Born said of his father. “You couldn’t buy a machine like that. So he built it. That was his nature.” The company also makes other popular candy brands including “Mike and Ike,” “Goldenberg’s Peanut Chews” and “Hot Tamales” the cinnamon-flavored sweets that Born helped invent by reworking Mike and Ike candies.Mr. Born retired to Florida, where he led a literacy program before he suffered a hard fall and endured a difficult recovery,Survivors include his wife, Patricia; two children, Sara and Ross; five grandchildren; and 12 great-grandchildren, AP said.
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