The Canadian burger giant plans to buy the publicly traded fund that owns its brand trademarks and pursue an initial public offering on the TSX
One of Canada’s most recognizable fast-food chains—and the country’s strongest brand—has a new recipe for a significant corporate restructuring.
A&W has tangled corporate structure While many if not most Canadians are aware of A&W’s burgers, famous root beer and Root Bear mascot, less well known is the company’s somewhat convoluted corporate structure. A&W Food Services charges franchisees a $55,000 one-time fee for each 20-year agreement to operate an individual A&W-branded restaurant, and a recurring six-per-cent royalty fee, which is broken into a 3.5-per-cent service fee and a 2.5-per-cent marketing fee.
One Pret A Manger test store operates in Toronto, and A&W Food Services is “active in terms of determining what will be the next locations and how we want to expand,” Senecal said. The income fund’s trustees realized this, and “started to have conversations” with A&W Food Services shareholders about combining their fund with A&W Food Services’ operations, Senecal said.
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