We asked for your unfiltered thoughts on fashion week and (whew!) you answered. It’s wasteful, exhausting and disorganized — but not altogether pointless, according to our survey results. Read more here:
According to the people who attend it professionally, is fashion week pointless? That's the question we sought out an answer for in our latest survey, prompted by what has felt like a growing disillusionment with the whole thing. Nearly 500 people working in the fashion industry, from editors to buyers to influencers, gave us their perspective on the biannual event. Looking solely at the numbers, respondents were divided.
"If I'm not writing, I'm not earning," said a fashion critic, "and it's tough getting the work done when you’re running around Milan, Paris and London for a month." "Our planet is actually on fire," echoed another. "We all need to take a look at the world and stop being so selfish. I don't think that I can continue to support fashion until it finds a way to exist responsibly."
"From an industry perspective, it's useful to get all our up-close beauty reporting, model interviews etc. out of the way in a concentrated week," wrote one freelancer. "But every show and event feels like a very perverse version of the Harry Potter sorting hat, like, where do I belong or did I not even get a Hogwarts owl?"
"You can feel so worthless so easily at fashion week, and it can be kind of defeating," said another. "If the overall brand concept and/or brand identity isn't shifting the culture like Pyer Moss, Christopher John Rogers and Telfar what's the point," said a freelancer. "Fashion week is not designed for people who are reporting on it but only for social media content," wrote a beauty editor.An editor wrote, "Apart from the obvious costs to the environment, fashion shows now have less to do with the clothes and more to do with celebs, influencers and social media ops."
One respondent wrote, "It's worth to attend shows to strengthen your relationship with the designers, brands and PR agencies." "I don't feel anything about not being seated front row, but stylists, buyers, and editors are definitely getting worse placements versus buzzy influencers and random celebrities," noted a stylist.
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