Demna sat with Vogue to talk about how his early experiences helped shape his career, what he expects from a fashion education, and how triggering desire is the ultimate purpose of a fashion designer.
Strong opinions are in order when Demna is involved. His clarity of vision and powerful point of view come from a place of conviction and inner drive. Compromise and complacency aren’t part of the equation. Even though he has become one of the most influential designers of our time, success hasn’t gotten the better of him. He certainly makes for an inspiring example to young designers.
It also gave me a lot of visibility, something that at the time I could not profit from entirely because I had to continue my studies, but it was nevertheless very important. I never did competitions because I hate that, but in Trieste the atmosphere was different. We all stayed at the Hotel Riviera outside the city. When I passed by it today, all the memories came up, the excitement about being here, the discussions about fashion, and the naivete and passion.
I think that schools are important, but I think that schools are no good today, none of them. I think that fashion education is 20 years behind today’s fashion and also behind today’s world. I think the methodology used today, whether it’s based only on creativity or only on product, none of that is in balance. What I think is most important for a young creative from a fashion institution is, first of all, to learn how to find your vision and not to please your teacher to pass the next level.
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