How, exactly, did fast fashion begin?
Author:Sara IdacavagePublish date:Jun 8, 2016Updated onOct 17, 2018Welcome to our new column, Fashion History Lesson, in which we dive deep into the origin and evolution of the fashion industry's most influential and omnipresent businesses, icons, products and more.
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However, it's important to remember that not everything about innovation is good. On March 25, 1911, a fire broke out in New York's Triangle Shirtwaist Factory, which claimed the lives of 146 garment workers, many of whom were young, female immigrants. This also brings to mind recent examples such as the 2012 fire at the Tazreen Fashion factory in Bangladesh that killed at least 117 people, proving that history often does repeat itself.
Technically, H&M is the longest running of these retailers, having opened as Hennes in Sweden in 1947, expanding to London in 1976 and eventually reaching the states in 2000. According to the New York Times, founder Erling Persson drew inspiration for his store from visiting high-volume retail establishments in the U.S. after WWII. [2]
Although it is difficult to pinpoint the origins of fast fashion as we know it today, it's easy to understand how the phenomenon caught on. In the late 1990s and early 2000s, it became increasingly more acceptable to flaunt one's love for low-cost fashion, and seen as especially savvy to be able to mix high and low fashion with aplomb. When the first H&M location in the U.S.
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