If diamonds are a girl’s best friend, red lipstick is her fearless ally:
Author:Sara IdacavageUpdated:Oct 17, 2018Original:Jul 1, 2016Welcome to our new column, Fashion History Lesson, in which we dive deep into the origin and evolution of the fashion industry's most influential and omnipresent businesses, icons, products and more.
Women had it better in Ancient Rome. Although it typically contained a potentially deadly amount of toxic ingredients, lipstick was used by both genders throughout the Empire, and served as a way to distinguish social class and rank. The 1800sLip painting fell out of vogue in the Western world during most of the 1800s due to the influence of Queen Victoria. However, according to some historians, the 1860s mark the start of the revival of cosmetic use worldwide. The Parisian cosmetic brand Guerlain had its first commercially successful lipstick take off in the 1880s, which was made from grapefruit mixed with butter and wax.
In 1933, Vogue declared lipstick "the most important cosmetic for women," which was made evident by the continued growth in the market, even while the Great Depression was in full swing. This is what inspired the "Lipstick Effect," a term used by economists to explain why consumers continue to buy small, "frivolous" goods like lipstick to lift spirits during times of financial hardship.
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