In the premiere episode, Chopra Jonas’ character Nadia wears a recreation of Hudson’s signature cutout midi dress, seen first in his 2021 collection
direction at the e-commerce giant, said: “At Amazon, we have the unique opportunity to merge fashion and entertainment, and in the process to create truly directional pop cultural moments. It has been especially exciting to collaborate in this instance with Sergio Hudson as he understands intuitively how to bring on-screen glamour to the Luxury Stores customer and make it relevant and game-changing for every day.”with an aesthetic focused on strong tailoring.
“When I designed this dress we were mid-pandemic, I wanted my customer to still look and feel their best in such an uncertain time,” Hudson said. “A lot of my design inspiration comes from iconic TV characters, so it was exciting for me to connect the dots in this way.” Amazon has been vying to grow its fashion business for years — with Luxury Stores its most recent run at the designer world.
And while it’s a work in progress, this partnership shows the potential in the breadth of the Amazon empire, which can get the goods, sell them and promote them all under one mammoth umbrella.
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