Fashion brand loved by Stacey Solomon, Alison Hammond and Gemma Atkinson loses more than £1.5m
More than £1.5m has been lost by fashion brand In The Style, which partners with influencers such as Stacey Solomon and Gemma Atkinson, despite its sales rising to record levels.
Chief executive Sam Perkins said: "I am pleased to report that in our first full year as a public company In The Style has delivered further strong revenue growth, representing almost +200% on a two-year basis. This has been supported by encouraging improvements across all our key customer and brand metrics.
On its trading during the first quarter of its new financial year, In The Style said it had been "robust in a challenging trading environment". On its future outlook, it added: "As we consider the outlook for FY23 as a whole, we have to balance our confidence in the underlying business model and the opportunity to implement our growth strategy. The combination of our authentic inclusive brand, our differentiated influencer collaboration model, our agile supply chain and our well invested technology platform provides us with a competitive edge that can be further leveraged.
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