“The big game is on Sunday which I will be lucky enough to be in attendance for and it will absolutely be the single biggest sports betting event in the country’s history,' said FanDuel CMO Mike Raffensperger.
Over $1 billion is expected to be legally wagered on this year’s Super Bowl between the Cincinnati Bengals and the Los Angeles Rams, and FanDuel CMO Mike Raffensperger wants you to win. As long as you bet through FanDuel.
MarketWatch: What is the value of having these in-person events considering most of your business is bets through the FanDuel app? ““The big game is on Sunday which I will be lucky enough to be in attendance for and it will absolutely be the single biggest sports betting event in the country’s history.””Raffensperger: We are estimating that about 50% of all bets will be props at the time of kickoff. The Super Bowl will get more prop bets action than other games during the NFL season.
MarketWatch: Were you expecting to set sports betting records in New York prior to launching in the state? Raffensperger: It definitely happened. About 20% of our New Jersey business came from those with a New York residence.
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