By Joanna Plucinska, Toby Sterling and Rajesh Kumar Singh LONDON (Reuters) - Airlines around the world are facing scrutiny from advertising and ...
SaltWire's Atlantic regional weather forecast for September 12, 2023 | SaltWireLONDON - Airlines around the world are facing scrutiny from advertising and consumer agencies, regulators, and courts over allegedly making misleading claims about their sustainability efforts, sometimes dubbed"greenwashing".
Whether it was Ryanair calling itself Europe's"lowest emission airline" or Lufthansa saying it was"protecting the future" or Etihad referring to"sustainable aviation", the airlines were told to avoid wording that could imply their activities were good for the environment. "The Lufthansa Group provides fact-based information about the measures the company is taking to make its flight operations more climate friendly," a spokesperson told Reuters, adding it examined incoming complaints carefully.Lockwood said the ASA would use machine learning tools to scan online advertising to catch potentially misleading wording.
The lawsuit alleges that carbon offset programmes don't work as advertised and the company misled consumers.
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