Facebook warned it may lose a key seal of approval for ad measurement: WSJ

Canada News News

Facebook warned it may lose a key seal of approval for ad measurement: WSJ
Canada Latest News,Canada Headlines
  • 📰 Reuters
  • ⏱ Reading Time:
  • 26 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 97%

Facebook Inc is at risk of losing a key seal of approval that gives companies confidence they are getting what they pay for when it comes to advertising with the social-media giant, the Wall Street Journal reported on Friday.

The media industry's measurement watchdog has warned Facebook it could be denied accreditation due to deficiencies in how it reports on the effectiveness of advertising on its products, according to the report.

The company failed to address advertiser concerns arising from a 2019 audit, concerning how Facebook measures and reports data about video advertisements, the Journal reported, citing a notice from the Media Rating Council . “These exchanges are part of the audit process. We will continue working with MRC on accreditation, as we have since 2016,” a Facebook spokesperson said.

The MRC confirmed that the audit of Facebook is in process but did not provide details, citing its policy.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

Reuters /  🏆 2. in US

Canada Latest News, Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

WSJ News Exclusive | Tech Entrepreneurs Form Coalition to Take On Sourcing Coronavirus SuppliesWSJ News Exclusive | Tech Entrepreneurs Form Coalition to Take On Sourcing Coronavirus SuppliesThe group, dubbed the C19 Coalition, is helping address a shortage of medical supplies and has raised $30 million in interest-free loans from wealthy families and foundations.
Read more »

WSJ News Exclusive | U.S. Probes University of Texas Links to Chinese Lab Scrutinized Over CoronavirusWSJ News Exclusive | U.S. Probes University of Texas Links to Chinese Lab Scrutinized Over CoronavirusThe Education Department is investigating the University of Texas for possible faulty financial disclosures and seeking records of any dealings with Huawei, Zoom’s CEO and the Chinese lab being probed as a potential source of the coronavirus
Read more »

WSJ News Exclusive | A Private Beachfront Estate in the Bahamas Asks $45 MillionWSJ News Exclusive | A Private Beachfront Estate in the Bahamas Asks $45 MillionA beachfront Bahamas estate asking $45 million would be one of the most expensive homes ever sold in the country if it fetches that price
Read more »

Scandal-hit Luckin Coffee's technology head resigns, WSJ reportsScandal-hit Luckin Coffee's technology head resigns, WSJ reportsLuckin Coffee Inc's Chief Technology Officer He Gang has resigned, the Wall Street Journal reported on Friday, citing people familiar with the matter.
Read more »



Render Time: 2025-03-17 22:55:09