Facebook stock falls as executive highlights impact of Apple’s privacy changes
Shares of Facebook Inc. were falling Wednesday after the social-media company highlighted that “privacy changes” from Apple Inc. continue to impact advertisers.
“We’ve heard from many of you that the impact on your advertising investment has been greater than you expected,” Facebook’s FB, -3.99% vice president of product marketing, Graham Mudd, said in a Wednesday blog post. “The cost of achieving your business outcome may have increased and it’s also gotten harder to measure your campaigns on our platform.
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