Facebook reported 286 million daily active users in Europe in the first quarter of this year, 4 million more than in the prior quarter.
When Europe implemented strict new privacy laws last spring, Facebook's daily active user numbers in the region started to drop.
The number marks the second consecutive quarter of growth in the continent, after declines in the first half of 2018. The social media giant was quick to blame last year's slowdown on Europe's General Data Protection Regulation, or GDPR, a massive privacy law that went into effect in May. The law aims to give consumers more control over their personal data, for example by requiring users to reaffirm a company's privacy policy before using its platform. Facebook warned this would impact user growth.
Now, there are signs those concerns were overblown. In a note published Thursday morning, analysts at Baird said Facebook's 4 million new daily active users in Europe are"a potential sign that the engagement impact of GDPR was transitory."
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