David Marcus, the head of Facebook's digital currency project, said the company expects Libra will drive more advertising revenue for the company.
, Marcus perfectly outlines the business model behind the social network's upcoming Libra digital currency and its Calibra digital wallet.
"But we expect that the Calibra wallet will be immediately beneficial to Facebook more broadly because it will allow many of the 90 million small- and medium-sized businesses that use the Facebook platform to transact more directly with Facebook's many users, which we hope will result in consumers and businesses using Facebook more. That increased usage is likely to yield greater advertising revenue for Facebook.
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