Facebook used to buy up competitors or replicate their success. Now, it’s reportedly resorting to a fearmongering campaign against TikTok.
But these tactics that allowed Facebook to dominate past industry foes have not worked on TikTok for a number of reasons. For one, Meta has come underin recent years, and buying up TikTok would likely only make matters worse for Zuckerberg. But that’s not for a lack of trying. In 2016, Zuckerberggovernment officials and tech executives in China in an attempt to buy Musical.
So now it seems Meta is resorting to a fearmongering campaign, targeting local news to seemingly convince parents to stop their children from using TikTok. According to theTargeted Victory managed to place stories about the “devious licks” challenge in local news outlets in several states. ’s reporting, a TikTok spokesperson said the business was “deeply concerned” about the campaign, while Meta spokespersondefended the company’s tactics.
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